Today, Shell USA announced the launch of the ‘Shell Energy’ brand into the residential power market in the United States. Through Shell Energy Solutions, the company now offers 100% renewable electricity plans to eligible customers in Texas, giving residential customers access to renewable electricity plans.

“We’re excited about this entry into the residential electricity market and look forward to providing a suite of 100% renewable electricity plans to customers across the state,” said Glenn Wright, Vice President of Renewables and Energy Solutions for Shell Americas. “Now, backed by our extensive energy trading and marketing expertise, we can offer new products to residential customers who want sustainable, innovative energy plans for their homes.”

Shell Energy offers 100% renewable electricity plans to customers in competitive areas of the Energy Reliability Council of Texas (ERCOT) grid, with plans backed by renewable energy certificates that support generation from renewable resources. The ERCOT market supplies power to more than 26 million consumers across 8 million residential meters in Texas, delivering approximately 90% of the energy used in Texas.

What are renewable energy certificates?

Renewable Energy Certificates are issued when one megawatt-hour (MWh) of electricity is generated and delivered to the grid from a renewable energy resource.

Shell to offer free off-peak EV charging and solar buyback

In addition to a standard 100% renewable electricity plan, Shell Energy offers a plan for electric vehicle drivers that features free charging during off-peak hours and a fixed electricity rate. For homeowners with solar panels, Shell Energy offers a solar buyback plan that gives customers credit for the excess solar power they export to the grid.

Shell Energy’s launch in the U.S. is another step in Shell’s development of an integrated power business, in-line with Shell’s strategy to become a net-zero emissions energy business by 2050.

By 2030, Shell aims to sell more than 560 terawatt-hours (tWh) of power per year, twice as much electricity as the company sells today, as part of its ambition to become a net-zero emissions energy business by 2050.